Welcome to the home page of...
- where we help you turn NEW RESIDENTS into NEW CUSTOMERS
Each month, in the area served by any local business, church or clinic etc, about one resident's household in 60 moves away and another 1 in 60 takes his place.
That's a major source of loss of customers, but it's also a major source of new ones and, if it's used right, it offers an easy and major opportunity to GROW the business; to gain more than is lost. That's what C-AM can enable you to do!
We can identify for you by name and address almost all those who come to live in the area. If you as a business owner then send them a mailed advertisement or invitation while they are still fresh in Town, chances are high that they will patronize your store instead of the other guy's.
The first few weeks in a new residence are when MOST long term decisions are made about where to shop, what family physician to use, with whom to bank, what church to attend, and so on. So it's a MAJOR window of opportunity. To reach these folk by advertising during this "window" is FAR more cost-effective than in any later period, when habits have been fixed.
Therefore, you get MORE THAN YOUR "SHARE" of that incoming population, as your customers; more than you'd get anyway by taking no action. Hence, the business enjoys a steady growth.
Each month - usually in the second week but never later than the 18th - we offer to send you by e-mail a list of names and addresses of householders who moved in the recent past to any of the zip code areas you specify. Most of them will have arrived during the previous calendar month; a few of them more recently, a few previously. Always, you get their names faster than by any other means.
Then you would use that file to send out a promotional mailer - which you would need to design with some care. It need not be expensive (some use just a well-made postcard) but it must be very well thought out, to say just what YOU want to say.
Lastly, you'd wait for the responses and welcome your new customers. It's a good idea to build some kind of coupon into your mailer, a "special offer" that they can claim by presenting it. Then you can easily measure the response and be sure you're doing it right.
By regular mail we send you an invoice, to be paid by the month-end; then we continue to deliver a fresh set of names every month in the same way until you contact us to call for a change. It's that simple!
You'll want to know HOW MANY new residents arrive each month in your particular market area - it does vary some, around that 1-in-60 average - and for that you'll need from us a Free Custom Proposal. Click there to pull up a form with which you can request one, here and on-line. But first...
You may also want to understand at once in a bit more detail how we get these names & addresses, what are our terms and conditions etc. For that, click here on Detailed Description.
After reviewing that page, there may still be some questions we've not covered - so go to Frequently Asked Questions to find an answer. If it isn't there, even, contact us by e-mail or phone after receiving your Free Custom Proposal.
Very likely one of the questions will concern price, and that is addressed in the Price & Cost Justification page - those subjects are of course inseparable.
Last but not least, pay a visit to our Mailer Design page. There are some bits of advice there which will set you off on the right path. Like we said above, designing the right mailer for your unique situation is crucially important - so please don't skip that.
Once you've visited all pages on this Site that you wish to, click on a request for a Free Custom Proposal and we'll get one out to you at once. There will be a short summary by e-mail, then a complete one on paper, including an order form, in the same day's mail. Let's do business!
Frequently Asked Questions
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